Professionalism is not sportsmanship. If you don't succeed, you won't be in your profession for long. In our society, it's not about good or bad. It's about who's on top.
With my first pay cheque I sent my parents to Jamaica, so they actually got passports! They're pretty grounded; it wasn't until they saw the trailer for 'Battleship' that they were like, 'Ooh, this is a big movie, isn't it?'