We incorporate various electronic devices - the echo plugs and things like that. Actually, all we're trying to do is make that sound musical. As opposed to just making sounds, we do musical things with them.
These are very difficult times for new artists. Back in the day, a hit song could really seep into a person's DNA with radio and MTV. A hit today is not the same as a hit twenty years ago. Now there is so much competition, it is very hard to reach the people. The music scene is so overly saturated.