The type of band that I have now, the type of music that we're playing you either like it or you dislike it. If you dislike it, you probably don't know why. By the same token, you can't even really say why you like it.
The word of the mouth is a very powerful thing and you can say something about someone that is not necessarily true, but people will believe it and it will become a constant reminder and every time that your name is bought up, that will come up.