Audiences are always better pleased with a smart retort, some joke or epigram, than with any amount of reasoning.
“A major theme in all my books is that the CIA is not only the first line of defense but they should also be the first line of offense.”
“Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.”