There's no way to approach anything in an objective way. We're completely subjective; our view of the world is completely controlled by who we are as human beings, as men or women, by our age, our history, our profession, by the state of the world.
I mean I like pop music, and I like heavy music and, stuff that I like... the band I've signed on to our label right now; they're called The Sounds. They're kind of like a new-wave pop band.
If I stayed in this game for individual achievements, I don't think I'd still be playing.