A friend of mine, that I had known for some time, came up one day with an old guitar. I don't know where he got it, I don't know how long he'd had it, but he knew about two chords on it. He proceeded to teach them to me, and then we proceeded to go crazy over music.
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.