You can't have a better tomorrow if you are thinking about yesterday all the time.
As a label, you have to treat every group and every record as a unique entity. I think that that has been our success, rather than relying upon a fan base.
A permanent base on Mars would have a number of advantages beyond being a bonanza for planetary science and geology. If, as some evidence suggests, exotic micro-organisms have arisen independently of terrestrial life, studying them could revolutionise biology, medicine and biotechnology.