The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
I have been further enlightened by the conversation and correspondence of some illustrious Italians, whom I would gladly name, were I not afraid of exposing them to danger.
I have figured out it's not what you do on the field, it's how many games you play in.