The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
But when you lose a family member or something tragic happens, that stays with you forever. You never get over it. Knowing that you have to deal with that for the rest of your life... Football is important, but not as important as you once thought it was.
Would Hamlet have felt the delicious fascination of suicide if he hadn't had an audience, and lines to speak?