The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
“We were very rich culturally. One Sunday each month, we would do this thing called Chamber Pots at somebody's house. A classical music group would come over and we'd have dinner. There were thirty people - parents and kids - and we'd sit on the floor and listen to this beautiful music.”