The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
“I tell myself that God gave my children many gifts - spirit, beauty, intelligence, the capacity to make friends and to inspire respect. There was only one gift he held back - length of life.”
“A negative judgment gives you more satisfaction than praise, provided it smacks of jealousy.”