The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
I think people have the wrong idea of 'Moby Dick' as this somber, boring thing.
These wealthy people were very interested in contemporary music. They wanted to help diffuse it and get it to be known to other people.