Men who accomplish great things in the industrial world are the ones who have faith in the money producing power of ideas.
“As tempting as it seems to wear tennis shoes with your tux, don't do it. I think it looks ridiculous. If you're 14 years old, maybe give it a shot. In general, don't portray anything that says 'I'm too cool and I don't care.'”
“Til 1983, I wrote primarily for other psychologists and expected that they would be the principal audience for my book.”