To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
“You can't get rid of it with exercise alone. You can do the most vigorous exercise and only burn up 300 calories in an hour. If you've got fat on your body, the exercise firms and tones the muscles. But when you use that tape measure, what makes it bigger? It's the fat!”