Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
“That has to remain the principal reason for doing it, doesn't it? I know it's possible to write for money, and many very good writers have done so. But for me, it has to remain the principal thing that I actually want to do the writing.”
“Conceptual art became the liberating idea that gave the art of the next 40 years its real impetus.”