Social media is a giant distraction to the ultimate aim, which is honing your craft as a songwriter. There are people who are exceptional at it, however, and if you can do both things, then that's fantastic, but if you are a writer, the time is better spent on a clever lyric than a clever tweet.
The first book I wrote was The Bride Price which was a romantic book, but my husband burnt the book when he saw it. I was the typical African woman, I'd done this privately, I wanted him to look at it, approve it and he said he wouldn't read it.