Friendship is held to be the severest test of character. It is easy, we think, to be loyal to a family and clan, whose blood is in your own veins.
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
I have a superstition about saying too much about what I want to happen, just in case it all disappears, or someone else comes along and beats me to it.