The Sookie Stackhouse novels were selling well before the TV show, but the TV show led to a lot more exposure and readers. And a lot went on to read my other work. It was a wonderful thing for my bank account.
In less enlightened times, the best way to impress women was to own a hot car. But women wised up and realized it was better to buy their own hot cars so they wouldn't have to ride around with jerks.