I don't like to fly. What's it called when the plane shakes? Turbulence, takeoffs... I grab my chair, close my eyes, count to 30, breathe, and pray.
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.
People assume that because you have graced the same stage as the star act, in front of thousands, you must be reaping similar financial rewards. This is a complete fallacy.