If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
Our only competition in the theater is boredom, because if I'm bored with a play, if I'm revolted by a play on stage, with the Broadway prices, especially today, I'm going to walk out and not come back and pay that price again.