That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
“It's as much fun as it ever was, you know, once I get there. Gettin' there is a little harder.”
“All the times I've been lucky enough to be a part of a show that's actually gotten on the air, it's always that same mixture of excitement and utter fear.”