That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
“One reason outfielders don't have stronger arms might be they don't practice as much as we did. Most teams today don't take outfield practice. Another reason is baseball has to compete with other sports now - basketball, football, soccer - for the better athletes that might have more skills and stro”
“If thy brother wrongs thee, remember not so much his wrong-doing, but more than ever that he is thy brother.”