I did the traditional thing with falling in love with words, reading books and underlining lines I liked and words I didn't know. It was something I always did.
The first time I heard Johnny play at the Fillmore East, I wasn't really impressed. He had come on the scene with everybody telling me how great he was, and I didn't hear it.
We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.