It is not easy to stand up against your constituents or your friends or colleagues or your community and take a tough stand for something you believe is right. Because you always want to keep working and live to fight another battle and it might cost you your career.
Namely the manager will assess what he believes a player is worth and he will discuss that with the board and then we will go after that target. If we can achieve it at that target, great, but if we can't we will have to move on to the next player.

