All this happens without him knowing - they actually install cameras in his apartment and hire this girl to get him to fall in love with her so that she can be in the apartment and present him products without him knowing.
“If the universe is running down like a clock, the clock must have been wound up at a date which we could name if we knew it. The world, if it is to have an end in time, must have had a beginning in time.”
“You leave home to seek your fortune and, when you get it, you go home and share it with your family.”