The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.
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“There are only two lasting bequests we can hope to give our children. One of these is roots, the other, wings.”
“I was in Kansas for about a month, and we worked most of the time in a very small town, so it felt like the production basically took the whole town over. In a way, we were the Martians in Kansas.”