The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.
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“But once you strip that down, you realize it's all about a voice, like a Norah Jones - that's inspiring to me.”
“It doesn't seem as if there's that much of a difference between a big production and a little production, other than you have a smaller space in which to get dressed and you have a shorter waiting time.”