In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business.
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After I saw Kiss on stage, I wanted my show to look like the fourth of July. The persona of Rick James was wild and crazy, sex, drugs and rock and roll.
All I wanted was to be big, to be in show business and to travel... and that's what I've been doing all my life.

