In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business.
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A building is hard to judge. It takes many years to find out whether it works. It's not as simple as asking the people in the office whether they like it.
A good many young writers make the mistake of enclosing a stamped, self-addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor.

