I've always looked upon the Ducks as caricature human beings. Perhaps I've been years writing in that middle world that J.R.R. Tolkien describes, and never knew it.
In Los Angeles, by the time you're 35, you're older than most of the buildings.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.