I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
“In those countries with centuries of a craft tradition behind their building methods, techniques are tightly coordinated under the direction of the architect.”
“I gave up so many things. It wasn't that I was out of control - it was just years of eating anything I wanted. I wouldn't eat a whole pizza, but if I wanted pizza two or three times a week, I didn't think to limit myself. So I just cut out all the stuff that I viewed as unhealthy.”