I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
I'm entitled to collect my fair share of community property without being called names.
Remember the picture of the president in the classroom, being told of the attack by chief of staff Andy Card? The American people thought they were seeing a man suddenly thrust into a grave challenge no one could have anticipated.