I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
“I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.”
“You know when I really realized like 'wow' what a gift this is was when I sang at camp and a girl wrote me a letter and said the song that I sung kept her from committing suicide.”