I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
All was well, until I reached the port of Havre. Three officers with the rank of lieutenant, whom afterwards I knew to be Scotland Yard men, came aboard and demanded to see my papers which they took away from me.
But when our first album came out, I didn't think it was going to sell a lot of records.

