I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
Theo does comedy now, and he's traveling around the country doing comedy, and I actually just saw him, he's from Louisiana, and I just saw him when I went home to visit my family in Louisiana. I saw his comedy show and he was brilliant.
I think that for the highest achievements nowadays... need to have the stable as a rock scientific base. And also need to own modesty.

