In New York, you couldn't wish for a nicer audience, or in L.A., Chicago, Boston. But when you get into secondary markets, they don't have a clue.
Transparency is not the same as looking straight through a building: it's not just a physical idea, it's also an intellectual one.
There was a tremendous amount of disappointment in missing the World Cup finals in 1998, so they're getting excited about this one and I really think we could do well in the Far East.

