To me, the extraordinary aspect of martial arts lies in its simplicity. The easy way is also the right way, and martial arts is nothing at all special; the closer to the true way of martial arts, the less wastage of expression there is.
It would be nice to redefine ourselves - at the moment we are drowning in diversity. That's not a bad thing, its just going to take a while before we refocus.
Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies.

