I see the Internet as the next big deal - I wanted to get in on it early on so I wouldn't get behind it all.
So much of a professional athlete's success depends upon not necessarily the play itself but how he deals with... always saying how you deal with good, is just as important as how you deal with bad.
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.