It's very easy to get excited about a job, but it's a big commitment because you do it and then you have to live with it when it's finished. It's forever in your section in the video store. It's you. It's almost like deciding who you have a child with.
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.
I think you have to control the materials to an extent, but it's important to let the materials have a kind of power for themselves; like the natural power of gravity, if you are painting on a wall, it makes the paint trickle and it drips; there is no reason to fight that.

