Television is certainly a writers-led medium. They're the ones who are there, they're the ones that are conferencing or whatever, with directors coming and going.
I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
We knew the people in Natick and knew the teachers that would be teaching our children. It was important for us to be involved in the Natick community because we think so highly of it.

