Unless you're the director on the movie, or putting up the money for the movie, you really don't have a lot of control.
Man is a means and not an end, and he is a means to economic or political ends which are not really ends in themselves but means to other ends which in their turn are means and so ad infinitum.
I think one of the greatest enemies in the use of technology, however, is the idea that if you use the technology you have to throw other things out of the window.