“And as an American colleague said to me several months ago, he said, 'I think the challenge in Jordan - and, again, this is for the rest of the Middle East - we need to define what center is. And once we can define what center is to a Jordanian, then we can decide what's left and what's right of tha”

“There are people that bring artists to me to look at it and it's a question of whether I like their music and their look and if I think there's something they have that makes them different and commercial.”