One of the main pitfalls of any theoretically 'niche' show is that you spend too much time on the 'niche' and not enough time on the 'show.'
When I was in Philadelphia during the Depression in 1930 or '31, I got a very sad job as a night watchman in a garage. The cars in the garage had been abandoned by their owners, since they had lost their jobs and couldn't keep up the payments.
The support of organizations including the NY Jets, Canon USA, USA Football, and Outback Steakhouse is a great example of how corporate America can make an impact in bettering the communities where employees work and live.

