Mr. Wrigley believed in this: Put all your eggs in one basket and watch the basket. They don't do that today. This is the old-fashioned way I'm talking about. He carried it on to his business. Do one thing and stay with it.
Lots of people want to have written; they don't want to write. In other words, they want to see their name on the front cover of a book and their grinning picture on the back. But this is what comes at the end of a job, not at the beginning.

