There are philosophical issues involved in that about choosing the right discount rate, the value, the future, and things like that which drive it. But its start with the premise that global warming is real and if you're a denier of that fact, then you're not going to find climate change mitigation
The new social question is: democracy or the rule of the financial markets. We are currently witnessing the end of an era. The neoliberal ideology has failed worldwide. The U.S. movement Occupy Wall Street is a good example of this.
It's exciting for me to be home in California where I'm from and to be working with Victoria's Secret.