There are philosophical issues involved in that about choosing the right discount rate, the value, the future, and things like that which drive it. But its start with the premise that global warming is real and if you're a denier of that fact, then you're not going to find climate change mitigation
“Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies.”
“If your woman is asleep every time you get home, she's just really tired. Of you.”