One needs but to say that, in the case of an unfamiliar sequence of syllables, only about seven can be grasped in one act, but that with frequent repetition and gradually increasing familiarity with the series this capacity of consciousness may be increased.
I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.

