Habaneros have a great fruity flavor, but the challenge is that you have to deflect the heat in order to taste the flavor. If you don't, you're dead. They should really have a warning sign on them. Deflect the habanero's heat by pairing it with sweet food.
“Thousand got away to other countries; thousands returned to Spain tempted by false promises of kindness. By the tens of thousands, these Spaniards died of neglect in the concentration camps.”
“We're obviously going to spend a lot in marketing because we think the product sells itself.”