Even if the chef has a good business head, his focus should be behind kitchen doors. A business partner should take care of everything in front of the kitchen doors.
There are very important and practical issues raised by following this alternative route which says, let's look to material conditions, to the systems of production, to the needs that human beings have, and to competing alternative solutions to the satisfaction of those needs.
Whereas 'Avatar' and other movies get shocks out of their three-dimensionality, 'Gatsby' is going to be about inviting the audience into this larger-than-life drama, letting them almost be inside the room rather than looking at it through the window. I think it will really work.