Basically, there are two things we know: Everybody has less time, and the general public is demanding better food - better in terms of quality and better in terms of flavor.
“Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.”
“When I'm writing a woman character, I don't think, 'What would a woman do?' I just think, 'What would this character do in this situation?'”