It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.
“If you owe the bank $100 that's your problem. If you owe the bank $100 million, that's the bank's problem.”
“If you're not pushing your own technique to its own limits with the risk that it might just crumble at any moment, then you're not really doing your job.”