It's a big part of what we do - we test our movies extensively. I'm always there myself. It's sometimes difficult to sit through, especially if it's a version of the movie that's not working particularly well.
Like Americans, people outside America want fun, want an emotional compensation for the utilitarianism and calculation that mark the rest of their lives.
Wait for the Lord. Behave yourself manfully, and be of good courage. Do not be faithless, but stay in your place and do not turn back.