A comedian's body is funny as well as his mind being funny, his whole personage is funny.
I think that most people who write about music just want to fill some paper. They're not really interested in getting to the heart of something. Otherwise, they wouldn't write what they write.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.