My music, I feel, has always been experimental, but it had got to a point where I felt disconnected from it completely. I didn't want to be a Clark Kent/Superman: I couldn't really say, 'Well, B.o.B's the old me, and Bobby Ray's the new me.' I had to just make a point.
I think if you look at the themes that are presented in the film, some are inherently social, and I think that any film which deals with the family is dealing with the smallest social unit in our society - and in a sense it is a question of scope.

