I was a pitcher, shortstop and outfielder, and the Yankees tried to sign me out of high school as a first-round draft pick in 1981. I turned them down to go to college.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
I'm not geeky but I have my geeky, corky moments, and then I've got some aspects of cool in me, I guess.

