The word of the mouth is a very powerful thing and you can say something about someone that is not necessarily true, but people will believe it and it will become a constant reminder and every time that your name is bought up, that will come up.
“A created thing is never invented and it is never true: it is always and ever itself.”
“I always say the new album is the best one yet. I always feel that - I really do, because it's the latest and it's the newest and it's a little bit better.”