The word of the mouth is a very powerful thing and you can say something about someone that is not necessarily true, but people will believe it and it will become a constant reminder and every time that your name is bought up, that will come up.
“I have always found women difficult. I don't really understand them. To begin with, few women tell the truth.”
“Football has an important role to play in society. Players should have a sense of social responsibility, have a moral dimension to them which shows up in good conduct.”