“Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.”
“Avril Lavigne sold a massive amount of albums and she has to top that with her next release. We have four great albums behind us, and it's not going to be as hard to live up to that.”