Be bold. If you're going to make an error, make a doozy, and don't be afraid to hit the ball.
“History is little more than the register of the crimes, follies, and misfortunes of mankind.”
“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.”