Buying an aggregator and calling it a content play is a little like a company's announcing plans to improve its cash position by hiring a counterfeiter.
You must be passionate, you must dedicate yourself, and you must be relentless in the pursuit of your goals. If you do, you will be successful.
The throttles could only move very, very slowly, always watching the temperature, always watching. And even in throttling back, you could bust it, even being very careful.