What you make up in your heads sticks if it's good, falls out if it's bad. If we still remember something a day after we made it up, it might be worth building on.
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“You may get skinned knees and elbows, but it's worth it if you score a spectacular goal.”
“I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace.”