What you make up in your heads sticks if it's good, falls out if it's bad. If we still remember something a day after we made it up, it might be worth building on.
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“My clothes have always been expensive. Even though I have had a few lower-priced lines over the years, little by little everything I do tends toward the luxury market.”
“I write about what interests me. It's very dangerous when you try to satisfy an audience.”