I pity the man who wants a coat so cheap that the man or woman who produces the cloth will starve in the process.
I hesitate to predict whether this theory is true. But if the general opinion of Mankind is optimistic then we're in for a period of extreme popularity for science fiction.
If you make a feelgood film which is complete candyfloss, where everybody is good and everything is beautiful and hunky dory, it won't appeal to the audience.

