I do remember, as a child, that I always imagined, when I was maybe 6 or 7, my fantasy was that everywhere I went I was being followed by an invisible film crew.
Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.
The bomber will always get through. The only defense is in offense, which means that you have to kill more women and children more quickly that the enemy if you want to save yourselves.