Everybody has a language or code that they use with their wife or their girlfriend or boyfriend or what have you. It's a language aside from the language they have with strangers. I've always been maybe an abuser of alliteration, but I've always loved it and I like how those words sound together.
“I have been overwhelmed by the response that I have received on the doorstep during this campaign.”
“It is usually people in the money business, finance, and international trade that are really rich.”