Everybody has a language or code that they use with their wife or their girlfriend or boyfriend or what have you. It's a language aside from the language they have with strangers. I've always been maybe an abuser of alliteration, but I've always loved it and I like how those words sound together.
Yeah, look, I think what we have with the social media and the digital media, and all the telecommunications we have today is a big megaphone, amplification.