Everybody has a language or code that they use with their wife or their girlfriend or boyfriend or what have you. It's a language aside from the language they have with strangers. I've always been maybe an abuser of alliteration, but I've always loved it and I like how those words sound together.
You know, there are many alter egos and Gorillaz is a collective of alter egos, really. I think anyone who gets involved in it has to sort of accept that nothing is really as it seems.
I think writing about unhappiness is probably the source of my popularity, if I have any-after all, most people are unhappy, don't you think?